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The Power of Effective Pay per Click Management.

By Jason Orth | Jul 29, 2014 | 0 Comments

pay-per-click

There has been a lot of reporting lately surrounding two of the web’s biggest SEO marketers – Yodle and Reachlocal. Both are companies that have successfully positioned themselves as small business search marketing leaders.  But according to a recent Wall Street Journal article, many of their customers are expressing frustration on their inability to deliver on expectations.

The key issue for many of their complaints lies in how they manage Google AdWords.  Despite promises of personally overseeing accounts to better control advertising budgets, the firms actually utilize automation software to make changes to thousands of accounts simultaneously.  Thus making it difficult to monitor for problems related to optimization results. Furthermore, many of the sales team were not trained to troubleshoot account problems as they arose.

Considering that AdWords is an essential lifeline to many busy entrepreneurs, the temptation to go with an advertising management firm can certainly be great.  However, the selection of the firm should go beyond promises to proven results. Therefore, it’s up to the small biz owner to ask questions to ensure they are getting what they pay for.

Questions like, “how would you handle problems with my PPC account?” What steps will the company take to ensure we don’t waste our budget on ineffective keyword searches? How nimble are you to make account changes – even if it’s more than once daily?  As a micro-startup, will I be a priority?  If your PPC management team can’t answer those questions, then it’s definitely time to consider another approach.

Effective PPC advertising may be heavily dependent on statistics.  But the best PPC management firms are ones that recognizes that every client has unique needs.  Make sure you choose one that sees you as more than just a number.

Managing AdWords Savings Through Optimization Services

By Jason Orth | Jul 18, 2014 | 0 Comments

For the small business owner, internet advertising is a necessity.  But the task of attracting new clients amid the vast digital landscape can be a tricky one.  Obviously, pay-per-click (PPC) is a highly effective way of connecting to your customers, but how do you manage the nuances of search engine results and keywords searches while running your business?

That’s where we come in.  Let 80twenty Web take the guesswork out of navigating your online advertising strategy.  Our team will work with you to find the ideal AdWords campaign to convert searches to sales leads.

In most cases, we find that we’ve greatly reduced our client AdWords expenditures due to our optimization work.  In fact, many clients have saved enough through our account services to cover the cost of our monthly management fee.

Of course, the amount you truly save can’t only be counted in dollars and cents.  You’ll definitely benefit in terms of time!  We’ll oversee everything to analyze how many people see your ad and respond.  Through our watchful leadership, we can easily identify what online trends are driving interest and sales-giving us the opportunity to make changes anytime as needed.  Therefore, you can relax knowing that the sales conversions you reap are truly the patrons you want.  Every time.

PPC advertising is definitely one of the best modern methods of growing your business.  Grow it with a company offering proven success of optimization guidance.  Contact us at 80twenty Web today and take control of your online performance.

WordPress Security

By Alex Orth | Jul 15, 2013 | 0 Comments

A large amount of the sites we’ve built, worked on, or hosted over time have been WordPress sites.  It’s understandable, then, that WordPress security is very important to us, as well as our clients!

The attached guide from the bloggers over at Moz Blog is a great source of information for online security, from WordPress server or installation level security, to best secure practices for anyone using the internet.

Google Shopping and Mobile Phones

By Jason Orth | Mar 21, 2013 | 0 Comments

With mobile e-commerce revenue increasing and conversion rates from mobile devices improving, I’m very please to hear that Google will now be displaying Google Shopping ads (aka Product Listing Ads) on mobile devices.

 

PLA-mobile

Google Shopping is Google’s price comparison service similar to Pricegrabber, Shopping.com, etc.  Whlie it is possible to list products on Google Shopping for free, the most effective method is to display Product Listing Ads via Google Adwords.  This strategy is proving to be very effective for online merchants with sales, conversion rates and cost per conversion significantly out-performing standard Adwords text ads.

Product Listing Ads

If you have an e-commerce site and you’re running Product Listing Ads you should upgrade to Enhanced Campaigns soon.  If you have an e-commerce site and you’re not running Product Listing Ads via Google Shopping and Google Adwords then… well… you should be!  🙂

Questions about getting started? Drop us a line to find out more!