PPC

There has been a lot of reporting lately surrounding two of the web’s biggest SEO marketers – Yodle and Reachlocal. Both are companies that have successfully positioned themselves as small business search marketing leaders.  But according to a recent Wall Street Journal article, many of their customers are expressing frustration on their inability to deliver…

For the small business owner, internet advertising is a necessity.  But the task of attracting new clients amid the vast digital landscape can be a tricky one.  Obviously, pay-per-click (PPC) is a highly effective way of connecting to your customers, but how do you manage the nuances of search engine results and keywords searches while…