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Having a strong online presence is crucial for your small business to succeed. A well-designed website is at the heart of any effective online strategy, as it not only showcases products or services but also acts as a platform to engage with potential customers. Today we will explore the key elements of small business website design strategy, focusing on how to create an impactful and user-friendly website that drives conversions and helps your business stand out among the competition.
- Understand Your Target Audience: The foundation of an effective small business website design strategy lies in understanding your target audience. Research and analyze their preferences, demographics, and online behavior. By gaining deep insights into your audience, you can tailor your website design to meet their expectations and create a personalized experience that resonates with them.
- Set Clear Goals and Objectives: Before diving into the design process, it's essential to establish clear goals and objectives for your website. Are you looking to generate leads, increase online sales, or build brand awareness? Setting specific and measurable goals will guide your design decisions and ensure that your website aligns with your business objectives.
- Simple and Intuitive Navigation: One of the most critical aspects of small business website design is creating a user-friendly navigation system. Keep your website structure clear and organized, ensuring that visitors can easily find the information they need. A clutter-free and intuitive navigation menu will enhance the user experience, encouraging visitors to explore further.
- Responsive and Mobile-Friendly Design: With the increasing use of mobile devices, it's crucial to ensure your website design is responsive and mobile-friendly. Optimize your website to adapt seamlessly across various screen sizes and devices, providing a consistent and engaging experience for users on smartphones, tablets, and desktop computers. Mobile-friendly design is not only user-centric but also contributes to improved search engine rankings.
- Compelling and Relevant Content: Content plays a pivotal role in small business website design. Craft compelling and relevant content that resonates with your target audience. Use a consistent tone and voice that reflects your brand personality. Ensure that your content is easy to read, well-structured, and optimized for search engines. Regularly update your website with fresh content to keep visitors engaged and encourage return visits.
- Captivating Visual Elements: Use high-quality images, videos, and graphics that are aligned with your brand identity. Visual elements should complement your content and enhance the overall user experience. However, it's crucial to strike a balance and not overwhelm the website with excessive visual clutter that could distract or confuse visitors.
- Calls-to-Action (CTAs) and Conversion Optimization: Your website should have strategically placed calls-to-action (CTAs) to guide visitors towards desired actions. Use clear and persuasive CTAs to encourage users to make purchases, sign up for newsletters, or contact your business. Optimize your CTAs by testing different variations to determine the most effective ones that drive conversions and achieve your website goals.
- Search Engine Optimization (SEO): Implementing effective SEO techniques is vital to a small business website design strategy. It will drive organic traffic that is necessary for growth. Optimize your website's on-page elements, including meta tags, headings, and alt tags, with relevant keywords. Create high-quality and shareable content to attract inbound links. Leverage local SEO strategies to target customers in your area and increase your online visibility.
- Analytics and Data Tracking: Utilize analytics tools to monitor your website's performance and track user behavior. Analyze key metrics such as traffic sources, bounce rates, and conversion rates to gain insights into your website's strengths and weaknesses. Use this data to make informed decisions and continually refine your small business website design strategy.
There is plenty to do to ensure your small business website design strategy can keep up with your competitors. By implementing the strategies outlined above, you can create a compelling and user-friendly website that engages your target audience, generates leads, and boosts conversions. Remember, investing in a well-executed website design strategy is an investment in the success of your small business. If you have questions about any of this, or wish to receive a quote to have a website built for your small business, please contact me!
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
Establishing an online presence is essential for businesses, individuals, and organizations alike. One critical aspect of building an effective online presence is designing a visually appealing and user-friendly website. While many business owners turn to website design sites for convenience and cost-effectiveness, it is important to assess their pros and cons before making a decision. Today we will explore the advantages and drawbacks of using website design sites, shedding light on their suitability for different scenarios. Hopefully this will enable you to decide which route to take when launching your new website.
Pros of Website Design Sites:
- Affordability: Website design sites often offer cost-effective solutions for individuals and small businesses with limited budgets. These platforms typically provide a range of pricing plans, allowing users to choose the option that best suits their needs and financial constraints.
- Ease of Use: One of the main advantages of website design sites is their user-friendly interfaces. These platforms often offer intuitive drag-and-drop builders, pre-designed templates, and various customization options, enabling users to create a website without prior coding knowledge or technical expertise.
- Time Efficiency: Website design sites reduce the time required to build a website from scratch. With pre-designed templates and ready-to-use components, users can quickly establish their online presence, making it ideal for those who require a website within a short timeframe.
- Free Technical Support: Some website design sites provide free customer support and technical assistance to help users resolve any issues they encounter during the design and development process. This support can be invaluable for individuals or businesses without dedicated IT departments.
Cons of Website Design Sites:
- Limited Customization: While website design sites offer various customization options, they are often constrained by the limitations of their templates and pre-designed elements. Users may find it challenging to achieve a fully personalized website that aligns precisely with their unique brand identity or specific requirements.
- Lack of Scalability: As businesses grow and evolve, their website needs may change. Website design sites may struggle to accommodate these evolving requirements, limiting scalability. Advanced functionalities, integrations, and complex designs may be challenging to implement within the constraints of these platforms.
- Lack of Uniqueness: Since website design sites provide pre-designed templates that are available to many users, there is a risk of websites looking generic or similar. Establishing a distinctive online presence becomes more challenging when relying on shared templates, potentially affecting brand recognition and user engagement.
- SEO Limitations: Search engine optimization (SEO) is crucial for driving organic traffic to a website. Some website design sites may have limited options for optimizing on-page elements, which can impact search engine rankings. Users must carefully evaluate the SEO capabilities of these platforms to ensure their website can be easily discovered by potential visitors.
- All of the Pros above, can be Found with a Web Design Agency: The reality is, the entire list of pros are often found with an agency. If 80twenty were to build your website you would find that 1) We are more affordable than you might think, 2) We build all websites using tools that enable you to use drag and drop features, easy to understand functionality, and many customization options. 3) We can build you a website in a timely manner without you wasting your time and effort on the “boring” stuff. 4) We can work with your site host’s technical support team to provide quick turn around on issues that arise, and I am here to personally help you should you struggle to make necessary updates to your website.
While website design sites offer an accessible and cost-effective way for individuals and small businesses to establish an online presence, user-friendly interfaces and time-saving features, you will find limitations in customization, scalability, uniqueness, and SEO capabilities. If you are serious about building your brand and growing your business, it may not hurt to start small via a website design site, but you will eventually find that it cannot keep up with your demand. If you intend to keep your business as a side-gig, or stay small by choice, you will probably have very few issues with a site built via Wix, Squarespace, or others. In the end, it is crucial to assess your individual needs and consider the trade-offs. By understanding the pros and cons, you can make informed decisions that align with your goals.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
Pay-per-click (PPC) advertising has become an essential component of digital marketing strategies for businesses of all sizes. It offers a highly targeted approach to reaching potential customers, driving traffic to websites, and increasing conversions.
However, even with a well-executed PPC campaign, there's often room for improvement. That's where a retargeting campaign comes into play. By leveraging the power of retargeting, you can significantly enhance your PPC advertising results and maximize your return on investment. Let’s explore the concept of a retargeting campaign and discuss how it can be used to boost your PPC advertising efforts.
Understanding Retargeting Campaigns:
A retargeting campaign, also known as remarketing, is a strategic marketing approach that targets individuals who have previously interacted with your website or shown interest in your products or services. By utilizing cookies or pixels, businesses can track these individuals across the web and deliver personalized ads to them, encouraging them to revisit the website and complete a desired action.
The Power of Retargeting Campaigns in PPC Advertising:
- Increased Brand Exposure: By incorporating a retargeting campaign into your PPC advertising strategy, you can maintain a consistent brand presence in front of potential customers. This repeated exposure reinforces brand recall and encourages users to engage further with your business. As this Forbes article states, “Retargeting is grounded in a real psychological phenomenon called the mere-exposure effect. Simply put, in many situations, as humans, the more we see something, the more we tend to like it.”
- Higher Conversion Rates: Retargeting allows you to focus your advertising efforts on individuals who have already shown interest in your offerings. This targeted approach significantly increases the likelihood of conversions, as users are more familiar with your brand and are further down the sales funnel.
- Improved ROI: With retargeting campaigns, you can optimize your ad spend by concentrating on users who are more likely to convert. By eliminating wasted ad impressions on uninterested audiences, you can allocate your budget more effectively and achieve a higher ROI.
Steps to Implement a Successful Retargeting Campaign for PPC Advertising:
- Define Your Target Audience: Identify the specific segments of website visitors you want to target with your retargeting campaign. Consider factors such as their behavior on your site, products viewed, or actions taken.
- Create Compelling Ad Content: Craft visually appealing and engaging ad creatives that effectively communicate your message and entice users to click. Use clear and concise calls-to-action to drive users back to your website. This Harvard Business Review study found that, “A euro invested in a highly creative ad campaign had, on average, nearly double the sales impact of a euro spent on a noncreative campaign.”
- Set Up Tracking and Segmentation: Implement tracking codes or pixels on your website to capture user data. Segment your audience based on their interactions, such as cart abandonment or specific page visits, to tailor your retargeting ads accordingly.
- Determine Frequency Caps: Avoid bombarding users with excessive ad impressions, which can lead to ad fatigue and a negative user experience. Set frequency caps to control the number of times your ads are shown to each user within a specified time frame.
- Test and Optimize: Continuously monitor the performance of your retargeting campaign and make data-driven optimizations. Test different ad variations, audience segments, and bidding strategies to find the most effective combinations.
Incorporating a retargeting campaign into your PPC advertising strategy can significantly enhance your overall digital marketing efforts. By leveraging the power of retargeting, you can increase brand exposure, improve conversion rates, and achieve a higher return on investment. Remember to define your target audience, create compelling ad content, set up proper tracking and segmentation, determine frequency caps, and consistently test and optimize your campaign for maximum results. By adopting this strategic approach, you can take your PPC advertising to new heights and drive greater success for your business.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
In the world of digital marketing, Pay-Per-Click (PPC) advertising has become the primary mechanism for businesses seeking to boost their online visibility, drive targeted traffic, and generate conversions. One crucial aspect of successful campaigns is PPC keyword research, which lays the foundation for targeting the right audience and optimizing ad performance. Today we will explore the best practices for PPC keyword research that will help you navigate the world of online advertising and achieve outstanding results.
One key distinction that must be made before going further is that though they share many similar components, there are clear differences between PPC and SEO (search engine optimization) keyword research. Please keep in mind that the focus today is on PPC keyword research. The following six best practices should give you a solid basis to starting out on your own keyword research project, but if you ever need to learn more please see my other posts or contact me directly.
- Understand Your Business Objectives
Before delving into PPC keyword research, it is vital to have a clear understanding of your business objectives. Identify your target audience, your unique selling proposition, and the specific goals you want to achieve with your campaign. Defining these aspects will provide you with a solid framework to guide your PPC keyword research efforts and ensure alignment with your overall marketing strategy.
- Develop a Comprehensive Seed Keyword List
The first step in effective PPC keyword research is creating a comprehensive seed list. These are the fundamental keywords or phrases related to your products, services, or industry. Begin by brainstorming a list of relevant terms and then expand your initial keyword ideas from there. Aim for a combination of broad, specific, long-tail, and localized keywords to capture various aspects of your target audience's search intent.
- Utilize Keyword Research Tools
Leveraging PPC keyword research tools is essential for gaining deeper insights and expanding your keyword list. Tools like Google Keyword Planner, SEMrush, or Moz's Keyword Explorer (NOTE: Moz’s focus is SEO) provide necessary data on search volume, keyword difficulty, and related keyword suggestions. Explore these tools to identify high-performing keywords, evaluate their search volumes, and gauge their competitiveness to make informed decisions about the keywords you should prioritize in your PPC campaigns.
- Leverage Competitive Research
Analyzing the strategies of your competitors can provide valuable insights for your PPC keyword research. Identify your key competitors and examine the keywords they are bidding on. Tools like SpyFu or Ahrefs can assist in uncovering competitor keywords and their estimated search volumes. While you should never replicate your competitors' strategies outright, studying their tactics can help you identify new opportunities and refine your own keyword targeting.
- Focus on Intent and Relevance
PPC keyword research is not just about finding high-volume keywords; it's about understanding user intent and delivering relevant ads. When selecting keywords, consider the search intent behind them. Are users looking for information, seeking to make a purchase, or comparing options? Tailor your keyword selection to align with the appropriate stage of the buyer's journey and deliver ads that provide relevant solutions to their needs. This approach will increase your click-through rates and improve the overall performance of your campaigns.
- Analyze and Refine Your Keyword List
PPC Keyword research is an ongoing process that requires continuous analysis and refinement. Regularly monitor the performance of your campaigns and identify low-performing keywords or those that generate irrelevant traffic. Conversely, identify high-performing keywords and optimize your bids and ad copy to capitalize on their potential. Keep a close eye on emerging trends and evolving consumer behavior to ensure your keyword list remains up to date and relevant.
In conclusion: Effective PPC keyword research is the cornerstone of successful online advertising campaigns. By understanding your business objectives, conducting thorough research, and refining your keyword list based on intent and relevance, you can unlock the potential of PPC advertising to drive targeted traffic and maximize your return on investment. Remember to regularly analyze and optimize your keyword list to adapt to changing market dynamics and stay ahead of the competition. With these best practices in place, you will be well-equipped to achieve outstanding results with your PPC campaigns and propel your business toward success.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
Running a successful Google ad campaign can be a game-changer for businesses looking to increase their online marketing, drive targeted traffic, and boost conversions. Google Ads offers a powerful platform to connect with potential customers, but it is essential to navigate the campaign wisely to achieve optimal results.
To help you avoid some common pitfalls, I have outlined the key mistakes to steer clear of when running a Google ad campaign. By understanding and avoiding these errors, you can maximize your campaign's effectiveness and make the most of your advertising budget.
- Neglecting Keyword Research: One of the most critical steps in setting up a Google ad campaign is thorough keyword research. Selecting the right keywords ensures that your ads appear in relevant searches, targeting potential customers effectively. Avoid the mistake of rushing through this process or relying solely on generic or broad keywords. Take the time to identify specific and relevant keywords that align with your target audience's search intent. Use tools like Google Keyword Planner and third-party platforms like SEMRush and Wordstream to discover high-performing keywords that match your campaign goals.
- Lack of Ad Testing: Creating a successful Google ad campaign requires ongoing testing and optimization. A common mistake is not testing different ad variations to identify the most compelling and engaging options. Experiment with various headlines, ad copies, calls to action (CTAs), and display URLs to determine what resonates best with your target audience. Regularly monitor ad performance metrics like click-through rates (CTR), conversion rates, and cost per acquisition (CPA) to evaluate the effectiveness of your ads. Continuously refine and optimize your ads based on these results to maximize their impact.
- Poor Landing Page Experience: A well-crafted ad alone is not nearly enough to ensure a successful Google ad campaign. Often, businesses overlook the importance of an optimized landing page with a solid user experience. Ensure that the landing page you direct users to aligns with the ad's messaging and offers a seamless transition. The landing page should be visually appealing, user-friendly, and load quickly. Optimize it for mobile devices as well, as an increasing number of users access the internet through smartphones. A poor landing page experience can lead to high bounce rates and low conversions, so invest time in optimizing your landing page.
- Ignoring Conversion Tracking: Tracking conversions is vital to measure the success of your Google ad campaign accurately. Unfortunately, many advertisers fail to set up conversion tracking, preventing them from understanding which ads and keywords are driving actual results. Utilize Google Ads conversion tracking or integrate third-party analytics tools to gain valuable insights into user behavior, track conversions, and assess campaign performance. With conversion tracking, you can identify what's working and make data-driven decisions to optimize your campaign further.
- Inadequate Budget Planning and Monitoring: Budget planning and monitoring are crucial aspects of running a successful Google ad campaign. Set a realistic budget that aligns with your advertising goals, considering factors such as keyword competitiveness and market conditions. Constantly monitor your campaign's performance and make necessary adjustments to optimize your budget allocation. Be cautious of overspending on underperforming ads or underutilizing your budget on high-performing ones. Regularly review your campaigns and adjust bids and budgets to ensure efficient spending and maximum return on investment (ROI).
In conclusion: Running a Google ad campaign can yield tremendous benefits for your business if executed correctly. By avoiding these common mistakes, such as neglecting keyword research, lack of ad testing, poor landing page experience, ignoring conversion tracking, and inadequate budget planning and monitoring, you can position your campaign for success. Remember to stay updated with the latest advertising trends and best practices to continually optimize your Google ad campaigns and achieve your marketing objectives effectively.
If any of this seems too daunting, or you would prefer an agency manage your Google advertising, please feel free to reach out to me and I would be happy to discuss your goals and see how 80twenty can assist you.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
Having an optimized website is crucial for online success. Search engine optimization (SEO) plays a vital role in driving organic traffic to your website, and keyword research is an essential component of any effective SEO strategy. By understanding the concept of SEO keyword research and learning how to use it effectively, you can significantly improve your website's visibility in search engine results pages (SERPs) and attract more relevant visitors to your site.
What is SEO Keyword Research?
The Search Engine Journal published a fantastic article wherein they state: “Keyword Research Is More Than Search Volume - In the old days, researching keywords used to be an easy process of identifying the phrases with the highest search volume. That’s no longer the case. Today, it’s important to cross-check the search results, and go deep into understanding what a keyword phrase means for a user and what they’re trying to accomplish.”
SEO keyword research involves identifying the words and phrases that people use when searching for information, products, or services related to your website. These keywords act as the bridge between your content and your target audience. By conducting thorough keyword research, you gain insights into the language and queries used by your potential visitors, enabling you to optimize your website and its content accordingly.
Why is SEO Keyword Research Important?
- Enhances Organic Visibility: By incorporating relevant keywords in your website's content, meta tags, headings, and URLs, you can increase the likelihood of search engines ranking your pages higher. This improves your website's organic visibility, making it more likely to be discovered by users actively searching for the topics you are sharing.
- Drives Targeted Traffic: SEO keyword research helps you identify keywords with high search volume and low competition. By targeting these keywords in your content, you can attract more qualified traffic to your site. This means that the visitors you receive are more likely to be interested in what you have to offer, increasing the chances of conversions and business growth.
- Optimizes Content Creation: SEO Keyword research guides your content creation process by providing valuable insights into the topics, questions, and concerns of your target audience. By creating content that aligns with their search intent and incorporates relevant keywords, you can establish your website as a valuable resource in your niche.
Tips for Effective SEO Keyword Research:
- Understand Your Target Audience: Begin by developing a clear understanding of your target audience's demographics, preferences, and search behaviors. This knowledge will help you identify relevant keywords that resonate with your audience and drive meaningful traffic to your website. Begin with what you already know about your audience and their behavior. You can also search through your competitors’ websites and find additional information (especially if they have an active blog).
- Use Keyword Research Tools: Leverage the power of keyword research tools such as SEMrush, Ahrefs, Moz Keyword Explorer, and Google Keyword Planner (warning: This tool is primarily geared toward PPC). These tools provide valuable insights into keyword search volume, competition, and related keywords, enabling you to make data-driven decisions during the research process. Some of these tools can come with a hefty price-tag, so depending on your needs, teaming up with an agency for a one-time project can sometimes be more cost effective.
- Focus on Long-Tail Keywords: While broad keywords are highly competitive, long-tail keywords consist of more specific phrases that have lower search volume but higher intent. By targeting long-tail keywords, you can attract visitors who are closer to making a purchasing decision or seeking specific information. Example: Broad keyword - “noodle soup”, Long-Tail Keyword - “chicken noodle soup near me”.
- Analyze Competitors: Study the keywords your competitors are targeting to identify gaps and opportunities. Tools like SEMrush and Ahrefs can help you uncover competitor keywords and evaluate their performance, giving you insights into potential keywords you can target to gain an edge.
- Consider User Intent: Understand the intent behind different keyword searches. Are users seeking information, looking for product reviews, or ready to make a purchase? By aligning your content with user intent, you can create more targeted and relevant content that satisfies search queries and improves your chances of ranking higher in search results.
- Monitor and Adapt: SEO keyword research is an ongoing process. Regularly monitor keyword performance and adapt your strategy based on emerging trends, changes in search behavior, and shifts in your industry. Stay up-to-date with new keyword opportunities to maintain your competitive edge.
In conclusion: SEO keyword research is necessary if you wish to maximize your online optimization. By investing time and effort into understanding your target audience, conducting thorough keyword research, and optimizing your content accordingly, you can significantly improve your website's visibility in search engine results. Remember to stay updated with the latest trends and consistently analyze and adapt your keyword strategy to ensure long-term success. With effective SEO keyword research, you can drive targeted organic traffic to your website and improve your conversion rate.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
Small businesses should strive to establish a strong online presence to ensure their growth and success. Among the various strategies available, having a well-defined search engine optimization strategy plays a crucial role. Today I aim to highlight the significance of an effective SEO strategy for small businesses.
As the Moz “Professional’s Guide to SEO” puts it: “Your SEO is only as good as the strategy you’ve set”. A well-planned search engine optimization strategy can lead to better results and higher return on investment compared to short-term tactics. Also according to the Moz Blog “The ROI of SEO”: “We saw a recent study that said that only 49% of small businesses say that they invest in SEO. So this is interesting because almost 100% of purchases these days involve organic search in some way, and yet less than half of American small businesses are doing the work that it takes to become part of that buyer journey.”
Let's delve into the reasons why small businesses should prioritize a search engine optimization strategy:
- Establishing Authority: A comprehensive search engine optimization strategy allows your small business to establish authority in your industry. By consistently producing high-quality content and optimizing your website for relevant keywords, you gain credibility in the eyes of search engines and your target audience. This in turn leads to higher search engine rankings and increased organic traffic.
- Sustainable Organic Traffic: While short-term SEO tactics may provide temporary boosts in website traffic, a well-executed search engine optimization strategy focuses on sustainable growth. By optimizing website structure, improving user experience, and consistently creating valuable content, small businesses can attract and retain a steady stream of organic traffic over time.
- Cost-Effectiveness: A search engine optimization strategy proves to be a cost-effective approach compared to other digital marketing methods. Though the up front cost may be more, by investing time and effort in optimizing your website your businesses can reduce reliance on paid advertising and enjoy the long-lasting benefits of organic search traffic.
- Enhanced User Experience: Search engines, such as Google, prioritize websites that provide a positive user experience. A search engine optimization strategy involves optimizing website speed, mobile responsiveness, and navigation to ensure that visitors have a seamless browsing experience. This not only improves search engine rankings but also enhances user engagement and encourages repeat visits.
- Competitive Edge: In a highly competitive online landscape, small businesses need to stay ahead of their competitors. A well-planned SEO strategy helps build a sustainable competitive edge by continually improving the website, staying up to date with industry trends, and adapting to search engine algorithm changes.
To learn more about, or if you would like more information on, the importance of an effective search engine optimization strategy and how it can benefit your small business, feel free to reach out to me. I am here to provide personalized insights and guidance tailored to your specific needs. Let's discuss how you can develop a robust SEO strategy to enhance your online visibility, drive organic traffic, and achieve long-term success.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
In today's highly competitive online landscape, standing out from the crowd is crucial for businesses looking to thrive. With the increasing emphasis on localized search results, harnessing the power of local SEO services has become essential. Today we will explore how local SEO services can help your business achieve better results in visibility, reach, and customer acquisition. By understanding the significance of optimizing for local search, you can take advantage of this powerful marketing strategy to elevate your online presence and drive tangible business growth.
Understanding Local SEO Services: Local SEO services refer to the strategic techniques and practices employed to improve a business's visibility in localized search results. These services primarily focus on optimizing online assets, such as websites, online directories, and social media profiles, to attract local customers who are actively searching for products or services within their geographical area. The objective is to ensure that your business appears prominently in relevant local search queries, thereby driving targeted traffic and increasing the likelihood of conversions.
The Power of Localized Search: The rise of smartphones and the growing preference for "near me" searches have revolutionized the way consumers find and engage with local businesses. Studies reveal that a significant percentage of searches have local intent, with users seeking products or services available within their immediate vicinity. In fact, within the United States, more than 1 billion searches contain the phrase “near me” every month (Source). By targeting these local searches, you can tap into a highly motivated customer base actively looking for your offerings, boosting the chances of conversion and customer retention.
Benefits of Local SEO Services:
- Enhanced Online Visibility: Local SEO services employ various strategies to optimize a business's online presence, including claiming and optimizing Google My Business listings, creating location-specific landing pages, and building citations on authoritative directories. These actions improve a business's visibility in local search results, ensuring that potential customers find them when searching for relevant keywords.
- Increased Organic Traffic: Ranking higher in localized search results means attracting a higher volume of organic traffic from interested local customers. Local SEO services employ on-page optimization techniques, keyword targeting, and content creation strategies tailored to local preferences, helping your business capture a larger share of local search traffic and gain a competitive edge.
- Targeted Audience Reach: With local SEO services, you can precisely target your desired audience based on geographic location. By optimizing your online assets with location-specific keywords and creating localized content, you can tailor your marketing efforts to specific regions, effectively reaching potential customers who are more likely to convert.
- Enhanced Reputation and Trust: Local SEO services play a key role in building a positive online reputation for your business. By encouraging customer reviews, managing online ratings, and engaging with the local community through social media platforms, you can establish trust and credibility. Positive reviews and high ratings not only attract more customers but also contribute to improved search rankings.
- Mobile-Friendly Experience: It is wise to prioritize optimizing your website for mobile devices, ensuring seamless user experiences for customers searching on smartphones or tablets. As mobile searches continue to dominate, businesses with mobile-friendly websites are more likely to rank higher in local search results, attracting a larger share of mobile users and increasing their chances of conversion.
Investing in local SEO services is a prudent strategy if you are aiming to dominate the local market and attract highly motivated customers. By optimizing your online assets for local search, you can improve your visibility, reach, and customer acquisition. With the power of local SEO, you can take your business to new heights, increase online visibility, and outshine the competition in your area.
So, why wait? Start exploring the world of local SEO services with me and unlock the immense potential they hold for your business's growth and success.
JD Knopp - [email protected]
Questions about getting started? Drop us a line to find out more!
There has been a lot of reporting lately surrounding two of the web’s biggest SEO marketers – Yodle and Reachlocal. Both are companies that have successfully positioned themselves as small business search marketing leaders. But according to a recent Wall Street Journal article, many of their customers are expressing frustration on their inability to deliver on expectations.
The key issue for many of their complaints lies in how they manage Google AdWords. Despite promises of personally overseeing accounts to better control advertising budgets, the firms actually utilize automation software to make changes to thousands of accounts simultaneously. Thus making it difficult to monitor for problems related to optimization results. Furthermore, many of the sales team were not trained to troubleshoot account problems as they arose.
Considering that AdWords is an essential lifeline to many busy entrepreneurs, the temptation to go with an advertising management firm can certainly be great. However, the selection of the firm should go beyond promises to proven results. Therefore, it’s up to the small biz owner to ask questions to ensure they are getting what they pay for.
Questions like, “how would you handle problems with my PPC account?” What steps will the company take to ensure we don’t waste our budget on ineffective keyword searches? How nimble are you to make account changes – even if it’s more than once daily? As a micro-startup, will I be a priority? If your PPC management team can’t answer those questions, then it’s definitely time to consider another approach.
Effective PPC advertising may be heavily dependent on statistics. But the best PPC management firms are ones that recognizes that every client has unique needs. Make sure you choose one that sees you as more than just a number.
For the small business owner, internet advertising is a necessity. But the task of attracting new clients amid the vast digital landscape can be a tricky one. Obviously, pay-per-click (PPC) is a highly effective way of connecting to your customers, but how do you manage the nuances of search engine results and keywords searches while running your business?
That’s where we come in. Let 80twenty Web take the guesswork out of navigating your online advertising strategy. Our team will work with you to find the ideal AdWords campaign to convert searches to sales leads.
In most cases, we find that we’ve greatly reduced our client AdWords expenditures due to our optimization work. In fact, many clients have saved enough through our account services to cover the cost of our monthly management fee.
Of course, the amount you truly save can’t only be counted in dollars and cents. You’ll definitely benefit in terms of time! We’ll oversee everything to analyze how many people see your ad and respond. Through our watchful leadership, we can easily identify what online trends are driving interest and sales-giving us the opportunity to make changes anytime as needed. Therefore, you can relax knowing that the sales conversions you reap are truly the patrons you want. Every time.
PPC advertising is definitely one of the best modern methods of growing your business. Grow it with a company offering proven success of optimization guidance. Contact us at 80twenty Web today and take control of your online performance.
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